Finance

CPC and CPM Calculator (Ad Campaign Metrics)

Turn ad spend, clicks, and impressions into CPC, CPM, and CTR. It also shows IAB and Google benchmarks so you can judge the numbers.

How to use
  1. Enter the campaign spend.
  2. Enter total clicks and impressions.
  3. Compare against the benchmark figures.
Estimates for general information, not financial advice. Confirm figures before making money decisions.
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Common questions

What is the difference between CPC and CPM?

CPC is the cost for each click, while CPM is the cost for every 1,000 times your ad is shown. CPC tracks clicks, CPM tracks reach.

How is CTR calculated?

Divide clicks by impressions and multiply by 100. So 50 clicks on 10,000 impressions is a 0.5 percent click-through rate.

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