Reference ranges
| Channel | Typical CTR |
|---|---|
| Google Search Ads | ~3-5% |
| Meta (Facebook/Instagram) | ~0.9-1.5% |
| LinkedIn Ads | ~0.4-0.6% |
| Display / banner ads | ~0.05-0.1% |
Common questions
What is a good click-through rate?
It depends on the channel. Around 3-5% is strong on Google Search, but display banners often sit near 0.1%.
How do I calculate CTR?
Divide clicks by impressions and multiply by 100. For example, 50 clicks on 5,000 impressions is a 1% CTR.